Mobile app marketing is a complex procedure that takes up a lot of time and effort for the marketer involved. However, it can also yield immense benefits if a properly planned and executed marketing strategy works among the masses.
In the past, most companies developed their app and then promoted it through traditional marketing channels. However, now that the mobile “trend” has exploded into this whole new battleground for companies to scrap over, this approach no longer works. Instead, the organizations with the most successful apps are the ones that are willing to put serious resources into marketing their apps , in order to get that mobile app into the hands of their customers.
Even if you are an experienced one, it is important to note that app marketing is a whole new ball game, complete with different players and rules. A common question marketers face is how to market their app?. Thus, it requires a new marketing approach.
1. Keep in Mind Your Main Objective:
Your main objective should be to try and provide your customers the maximum benefit they can ever get from the use of a mobile app. Remember, the customer is the actual key to your success in the app marketplace; so see to it that he or she is completely satisfied with the services you have to offer.
In order to do this, you will have to start active interaction with your audience. Keep offering them irresistible offers and deals, provide them useful location-based information, help them share this information with friends on mobile social networks and so on. You could also add a poll or rating service in your app, so as to generate immediate feedback from your users.
2. Execute ad campaigns:
Depending on who your demographic is, you should use a social network's ad platform to increase your app's awareness. Whether it's platforms such as Facebook or even LinkedIn, you should make sure your ads are as targeted as possible. Consider key questions surrounding your mobile app:
• The app is for what age group?
• Is this for the Apple or Android market?
• Is there a common interest and/or hobby with users of this app?
• What action (visit the mobile app website, download the app, sign up for a mailing list, etc.) do you want users to take?
3. Partner your app marketing team with a mobile marketing expert
Despite the wealth of knowledge and expertise your advertising/marketing department has, mobile marketing, is a different battleground with a new required set of expertise and technology. Even digital marketers aren’t always well versed in the challenges that mobile faces. Some of these challenges include optimizing your marketing efforts to reach optimal ranks, app usage analytics, targeted media buying, and more.
If partnering with a mobile marketing technology provider is in your budget, you may want to explore this option with the members of your team or any outside agencies that operate your app marketing campaigns. This may eat up a chunk of your budget, but this all-in tactic should provide your app with the most success and best chance at achieving an optimal rank among app stores.
4. Choose the Right Mobile Technology
The next step is to choose the right type of mobile technology for marketing your app. SMS is probably the best method to reach the maximum audience, due to the fact that it is the cheapest method, which also adapts to almost all types of mobile phones. This method of communication is also the most direct and one which your audience can opt-in to receive as well.
Creating a mobile Website is a good idea too, as the majority of smartphone and other mobile device users today are known to access the Internet through their devices. Of course, you will have to think of ease of user navigation around your mobile Website, also providing the most relevant information to your customer, at all times.
Creating an app featuring your product or service is yet another vital app marketing strategy. Mobile apps can be easily downloaded and used. Of course, creating an app will require you to spend time and money on it. Based on your budget, you will then have to decide which mobile platforms you will want to deploy it to.