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6 Web Design Trends You Must Know For 2016

Are you ready for 2016? Let’s bring on the web design trends.

1. The Proliferation of UI Patterns

Design patterns have matured and as such, there’s little in the way of innovation when it comes to UI patterns. UI patterns must guide users through a smooth experience.

UI Patterns

Here’s a few patterns you should be familiar with:

I. The hamburger menu: While some criticize this pattern’s use, there’s no doubt that it’s widespread use makes the function easily recognizable for users.

II. Account Registration : You’ll find this pattern whenever you try to register for a site. There might be a form to fill out or a button that’ll allow you to use a social account to sign up. Multi-step form wizards are also effective since they “chunk out” the required fields, reducing friction and encouraging users to flow through the process.

III. Long Scroll : Placing all your important elements above the fold is now a well-known myth. Furthermore, almost everyone is accustomed to long scrolls thanks to mobile devices. The technique works especially well for sites that want to lure users through storytelling, and you can still mimic a multi-page site by breaking the scroll into clear sections.

IV. Hero Images : Since vision is the strongest human sense, HD hero images are one of the fastest ways to grab a user’s attention. Thanks to advances in bandwidth and data compression, users won’t suffer from slow load times either. One common layout you’ll find is a hero image above the scroll, followed by either zig-zagging sections or a cards-based arrangement.

2. Rich Animation

Animations are being used more and more to enhance a site’s storytelling, making the experience more interactive and entertaining. However, you can’t just stick animation in anywhere. Consider carefully whether it adds to your site’s story elements and personality.

Animations can be thought of in terms of two groups:

I. Large scale animation : These are used as a primary interaction tool have more impact on users and include effects like parallax scrolling and pop-up notifications.

II. Small Scale Animation : These include spinners, hover tools and loading bars, and don’t require any user input.

3. Micro interaction

Micro-interactions are an important part of almost every digital design project. You’ll be hard-pressed to design a website or mobile app that does not include some element, or moment, that a user needs to interact with.

Micro-interactions tend to do, or help you do, several different things:

I. Communicate a status or bit of feedback.

II. See the result of an action.

III. Help the user manipulate something

4. Material Design

The goal of Material Design is to create clean, modernistic design that focus on UX.

With its minimalistic look, Material Design has a lot in common with another growing trend — flat design. Material Design, however, makes use of depth and shadow, which allows for more depth than pure flat design.

5. Responsive Design

Responsive web design has become incredibly popular in recent years thanks to the rise of mobile internet usage.

it represents a relatively simple and cheap way for businesses to build a fully-functional mobile-friendly site.


To ensure that a responsive performs at the peak of its ability,  designers should:

I. Avoid using JavaScript and CSS image loading using the display:none tag. This still downloads the image to the device and adds unnecessary weight to a page. 

II. Use responsive images which are defined using a percentage.

III. Use conditional loading for JavaScript as many of the JavaScript components used on a desktop site will not be used on smaller devices. Pay particular attention to third-party scripts such as those used for social sharing as these often impact negatively and reduce performance.

IV. Apply performance testing into the process in order to effectively measure and optimize each site.

6. Flat Isn’t Going Away Anytime Soon

Flat design has been around for a while and is compatible with other trends such as minimalism, responsive web design and Material Design.

Going forward, it’s likely that we’ll see the following further trends in flat design come to the forefront.

I. Long shadows : These bring more depth to flat designs.

II. Vibrant color schemes :  Popular UI frameworks and templates have prompted many to begin using more vibrant colors in their designs.

III. Simple typography : Simple typefaces help to ensure that text remains legible and readable in flat design.

IV. Ghost buttons :  These allow for functionality without distracting from the UX and are often represented as outlined, clickable links that change when the user hovers over them.

V. Minimalism :  Looks to cut down on the number of elements in order to create a fresh, uncluttered UI.